Get 2 School. You Can Make It! – Cleveland Addresses Chronic Absenteeism

5/17/2017

By: Chris Woolard

Get-2-School.jpgIt is important for Ohio’s students to be in class every day ready to learn. Ohio defines chronic absenteeism as missing 10 percent or more of the school year for any reason. This is about 18 days, or 92 hours, of school. Whether absences are excused or unexcused makes no difference — a child who is not in school is a child who is missing out on their education.

Cleveland Metropolitan School District understands the importance of getting every student to school every day. The district is wrapping up the second year of its citywide attendance campaign, “Get 2 School. You Can Make It!” The campaign promotes the importance of regular school attendance throughout the entire city with billboards, yard signs, radio commercials, social media, phone outreach, home visits and videos. The campaign lets students know that they can make it to school today, they can make it to school tomorrow, and they can make it to their college or career goals.  

“Get 2 School. You Can Make It!” works to remove barriers that contribute to students being chronically absent and rewards good and improved attendance through a data-driven decision-making process. The campaign rewards students for on-track attendance, which the district defines as missing 10 days or less per year or 2.5 days or less per quarter in order to prevent students from becoming chronically absent. Before the “Get 2 School. You Can Make It!” campaign, nearly two-thirds of students in the district missed more than 10 days per year. After the first year of the program, the district reported 2,400 more students on track with attendance compared to prior years.
Cleveland Metropolitan School District leverages strategic partners to ensure the entire community works together to make attendance a priority for all students. Community volunteers have joined the district to ensure the success of the campaign. The Cleveland Browns Foundation is a signature partner for “Get 2 School. You Can Make It!” Cleveland Browns players have recorded phone calls, visited schools and appeared in videos to remind students to get to school. The Browns players have to show up every day to be successful, and they carry that message to students — you have to show up to school every day to succeed.

Beyond enlisting players to motivate students to get to school, the Browns Foundation and district partnership strategically removes barriers students face in getting to school.
The Browns Foundation convened a meeting with Cleveland Metropolitan School District and Shoes and Clothes for Kids to positively impact attendance by donating Special Teams Packages to 2,000 students in the district. A Special Teams Package provides students with three school uniforms, a casual outfit, socks, underwear and a gift card for shoes. This partnership helps students who may not be attending school due to a lack of shoes or clothing. Cleveland Metropolitan School District uses data to strategically target students who need clothing to get to school and tracks attendance of students who receive Special Teams Packages to ensure the program is making an impact.

A key part of the campaign’s success has been shifting the mindset from only recognizing perfect attendance to rewarding good or improved attendance. The Browns Foundation has partnered with the district to provide incentives to schools, classes and students who have shown improved attendance. The Browns Foundation has leveraged partnerships and brought other corporate partners to the table, including Arby’s Restaurant Group, which has donated monthly lunches to reward classrooms showing improved attendance and academic performance. GOJO Industries, Inc., is another partner to recently help out with this initiative and will provide Purell hand sanitizing products to schools. Starting next school year, GOJO also will help pilot a hygiene program at a network of schools to curb absences due to illnesses. Again, the district will track data to measure the program’s effectiveness.

As part of encouraging students to come to school, the district has created “You Can Make It Days,” which are days the district has determined to have lower attendance than other days of the year. Cleveland Metropolitan School District analyzed data and identified specific days students are more likely to miss, such as the day after a snow day or the day before a holiday. The district uses “You Can Make It Days” to encourage consistent attendance throughout the year and emphasizes the importance of attending school each day. On “You Can Make It Days,” students who are at school may be treated to surprise visits from Cleveland Browns players, treats from CEO Eric Gordon or raffles for prizes provided by community partners.

The district and the Browns Foundation recently hosted a Chronic Absenteeism Summit held at FirstEnergy Stadium to share their successes and lessons learned with other districts, policymakers and national experts.

To learn more about the program, visit get2schoolcleveland.com.

Chris Woolard is senior executive director for Accountability and Continuous Improvement for the Ohio Department of Education. You can learn more about Chris by clicking here.

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