Integrated Marketing Communications Pathway Content Standards

Use of the Integrated Marketing Communications Pathway Standards prepares learners for marketing careers that inform, remind, and/or persuade a target audience. Examples of marketing communications activities include advertising, direct marketing, public relations, sales promotion, sponsorship, cause marketing, and multimedia marketing communications. Educators should use both the Core Marketing Standards and the Pathway Specific Standards to form the basis for their course of study.






Last Modified: 3/2/2016 10:40:57 AM