Marketing Management Pathway Content Standards

Use of the Marketing Management Pathway Standards prepares learners for careers requiring broad, cross-functional knowledge of marketing and management. These functions include supply-chain management, marketing-information management, pricing, product/service management, marketing communications, and selling. Educators should use both the Core Marketing Standards and the Pathway Specific Standards to form the basis for their course of study.

Post-secondary Pathways schools may choose to select additional secondary competencies from these lists based on program specialization.

Last Modified: 12/31/2013 3:15:57 PM