USDA Memo SP 40-2011 Child Nutrition Reauthorization 2010: Outreach to Households on the Availability of the School Breakfast Program (published June 15, 2011), provides guidance on the implementation of the provision requiring schools to conduct outreach on the availability of the SBP.
Schools participating in the SBP must inform families of the availability of breakfasts. A notification of the availability of breakfast must be relayed just prior to or at the beginning of the school year in the informational packets that are sent to each household with free and reduced price meal applications for the new school year. In addition, schools should send reminders regarding the availability of the SBP multiple times throughout the school year. Schools can provide reminders to children through their public address systems in schools or through means normally used to communicate with the households of enrolled children. Other acceptable outreach activities may include developing or disseminating printed or electronic material to families. For example, information about the SBP should be posted on the school’s website.
Below are sample school breakfast notification flyers that can be used to fulfill the written household notification requirement. Include information specific to the site serving breakfast and send a copy home to all households.
School Breakfast Notification Flyer 1
School Breakfast Notification Flyer 2
School Breakfast Notification Flyer 3
Reports show that students who eat breakfast improve their behavior and ability to perform in the classroom. The School Breakfast Program provides an estimated 32 million breakfasts at more than 1,400 sites in a year. Following is useful information for starting, increasing participation and promoting your breakfast program:
Breakfast in Ohio
Ohio's Food Service Directors’ creative breakfast service and marketing ideas as well as suggestions for positive breakfast programs and promotions. Includes individual school's success stories.
Starting a Breakfast Program
Suggestions for starting a breakfast program including considerations when starting a breakfast program.
Strategies to Increase Breakfast Participation
Marketing strategies for food service staff to use with students, teachers, parents and the community to increase breakfast participation and information on ways to increase breakfast participation through Grab 'n' Go Breakfast, Breakfast in the Classroom and Breakfast After 1st Period.
Breakfast Promotions and Classroom Activities
Ideas to promote breakfast in the cafeteria such as theme days and classroom activities like Give Me a Breakfast Bingo, are you a Lean Eating Machine and others.
Breakfast Recipes, Menus, and Nutrition Information
Ideas for creative menus with recipes, ideas to create healthful breakfasts including ways to add fiber to recipes, and the National School Breakfast meal pattern.
Articles and Handouts to Promote Breakfast
Promote breakfast with ready to use articles and recipes for local papers, menus, and school newspapers.